Selling your home involves much more than just placing a "For Sale" sign in your yard and going to the closing. As licensed REALTORS®, Judy Switzer & Associates will help you prepare your home for sale, market your home, and guide you through the sale process to ensure you sell your home within your time frame and get the highest price possible.

As your REALTOR®, we will determine the correct price range for your home, point out things you should do to make your home more appealing to buyers, and devise the most effective plan of action. Judy Switzer & Associates know that when buyers enter the market to buy, over 80% begin their search on the Internet. It is all about the PICTURES, and marketing your home on as many websites as possible. Representative sites include www.kw.com, www.realtor.com, www.trulia.com, www.google.com, www.yahoo.com, www.point2agent.com and many more. Judy Switzer & Associates also create an individual microsite that potential buyers can view your home particulars, pictures, area school links and maps on, at www.YourAddress.info. Here are some of the steps we will take to sell your home:

• Review the selling process--without the technical jargon
• Perform a comparative market analysis
• Determine the list and target prices
• Present our comprehensive marketing plan
• Take the most impressive pictures of your home
• Market your property online and offline
• Keep communication open
• Present the purchase agreement

How Much Should You Ask for Your Home?

Of course you want to get the full market value for your home. The first step to getting the best price is to determine your home's value. Your REALTOR® can help you set an asking price by taking the following factors into consideration:

• Your home's value may depend on recent selling prices of comparable homes in your area. After reviewing the selling prices for such homes, the price is adjusted according to current market trends.
• Buyers most likely look in the price range determined by their monthly payment ability and down payment. Buyers are often very knowledgeable in their price range and purchase by comparison. Unreasonable asking prices are an immediate turn-off.
• Inviting a potential buyer to make an offer shows that you are willing to bargain. However, if your asking price is outrageous, the buyer's offer will most likely also be unreasonable.
• The more competitive your pricing is in your market, the quicker your home will sell and it will sell closer to or at full asking price!